![]() ![]() Logos for female candidates that use script or handwriting: Rep. Incumbency accounts for 8% of variation in typeface family for last names in logos. The study found longer terms in office increase the likelihood a candidate uses serifs and script or handwriting over sans serifs. If it ain’t broke, don’t fix it, like the serif logos from incumbent members of Congress first elected in the 1990s above. The finding suggests many long-timers stick with their old logos even as political design trends change for a new generation of challengers. Serifs were more popular from 1996 to 2012, but former President Barack Obama’s use of Gotham in 2008 popularized the geometric sans serif and created a generational divide in political type. Years in office can be an indicator of type choice, the study found, with incumbents more likely to choose serifs than their challengers. Credit: via The Center for American Politics and Design Script and handwriting - □□□□ □□□□Ĭampaign logos from incumbents first elected in the 1990s that use serifs: Rep. Serif - fonts with strokes known as serifs at the end of letters The study divided congressional candidate logos into four typeface families: It was co-authored with Daniel Tamul at Virginia Polytechnic Institute and Jessica Collier at UT Austin. House and Senate candidate logos from the 2018 midterms, via the Center for American Politics and Design’s database. The study argues that typeface selection is a form of political communication unto itself, drawing on interviews with eight graphic designers and an analysis of 908 U.S. She co-authored a study on the perceived partisanship of typefaces in 2019, and new research published in the 2021 International Journal of Communications digs deeper into the politics of type. Political designers pick their fonts on purpose to communicates things like gender, party, and age.Ĭampaign logos and design assets are “doing work in the same way that the speeches and the television ads and everything else is trying to do work in a campaign,” Haenschen told me. A sign at an intersection, a poster taped to a bodega storefront. The design choices made in politics are meant to convey information to voters, and quickly. ![]() “It’s important to understand that this is deliberate,” said Katherine Haenschen, an assistant professor at Northeastern University who studies graphic design in political campaigns. Whatever they look like, though, they were most likely designed intentionally. Some signs are good, most are unremarkable, and a few give me a headache. If you browse the campaign signs that accumulate around busy intersections in any American city before an election, you’ll see all kinds of design approaches. Credit: Gregg Newton/AFP via Getty Images Campaign signs outside a polling station in Kissimee, Fla., on Oct. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |